The Staff

David Register
David Register, Executive Vice President - David Register has been in the foliage industry since high school. He attended the University of Florida. After leaving school in 1985 he helped to organize and start FernTrust as an agricultural cooperative. He served as its operations manager from inception until his promotion to Executive Vice President in 2001. He is dedicated to serving our customers with his extensive agricultural experience and strong commitment to strategic marketing alliances. David lives in Seville with his wife Alison and daughters Victoria and Savanna.

Jana Register
Jana B. Register, Director of Sales and Marketing - With experience in both production agriculture and education, Jana helps develop programs and product lines to best fit your foliage needs. Jana began her career in agriculture as a high school FFA member raising leatherleaf as part of her FFA project. After graduating from the University of Florida with a MS in Agriculture, she began her teaching career at her alma mater. While there she was instrumental in securing funding for a Fern Research Facility and the Fernery Management Program at Taylor High School in Pierson. In 1996 she was hired as the Executive Director of the Florida FFA Association. Family illness brought her home to Seville and she joined the sales staff at FernTrust in 2002. She continues her role in education by serving on several agricultural advisory boards and volunteers for FFA and 4-H. Jana lives in Seville with her husband Michael and her only child, Brendan is pursing a degree in Agricultural Communications at the University of Florida.

Amy Register
Amy B. Register, Chief Financial Officer - Amy graduated from the University of Florida with high honors with a BS in Accounting. She has also taken graduate level coursework at Stetson University and the University of Central Florida. She is a Certified Public Accountant and has over 12 years experience in public accounting and more than seven years experience in the private sector. Amy and her husband of 18 years, Jimmy, live in Seville where they own and manage over eighty acres of assorted foliages and are part owners in a twenty acre Leather leaf operation. Amy and Jimmy have a daughter Meghan and a son William.

Bobbi Ecker
In Memory of Bobbi Ecker Blatchford, AIFD, PFCI, AAF, Creative Consultant - Bobbi was an integral been part of the FernTrust team since 2001. Her unique style and design skills were infamous in the industry. She shared her talents to create one-of-a kind product offerings to our customers. Further, her design shows featuring foliage generated excitement among retailers to enhance sales for our wholesalers. The entire staff looked forward to a visit from our “Chicago office” and the time Bobbi spent at FernTrust helped us create new items for our Fabulous Foliage lines. FernTrust was truly blessed to list Bobbi Ecker as a member of our team. We are forever grateful for her love and service and will continue to make Fabulous Foliage, the Green Bouquet a household name to honor her legacy in the floral industry.

Marcia Davis
Marcia Davis, Sales and Marketing Specialist - Marcia joined the FernTrust team in 2007. Her cheerful demeanor and caring personality insure a positive customer service experience with each call to FernTrust. She brings more than 17 years of experience in the floral industry including more than ten years experience at Armellini Express Lines in Pierson. Her great personality and meticulous attention to detail have enhanced our customer service in the sales office. Marcia volunteers with our local 4-H group where both her children participate. She and her husband Robert live in Pierson with son Alex and daughter Katelyn.

Victoria Register
Victoria Register, Sales and Marketing Specialist - Victoria began working at FernTrust as a high school student and joined our team as a full time employee in 2012. Victoria specializes in our online sales fulfillment and assists with our social marketing. Victoria has just been appointed as the Young Farmers and Rancher chair for Volusia County Farm Bureau where she will coordinate programs to assist young agriculturists like herself and was selected to participate in Florida Farm Bureau, YFR Leadership Group and the Florida Farm Bureau Women's Leadership Committee.

Cathy Rife
Cathy Rife - Cathy joined the FernTrust team in July 2010. Her attention to detail and helpful spirit keep FernTrust customers' accounts up to date. She brings 12+ years of experience to our Accounting Department. Cathy and her husband Nate have 2 sons (Ethan & Derek) with their families and a daughter (Sammi). She has five wonderful granddaughters. Cathy and Nate reside in Crescent City, Florida.

Juan Lopez
Juan Lopez, Quality Control Manager - Each bunch of foliage that passes through our doors is inspected and graded under Juan's watchful eye. He supervises our packing house team and our ColorFresh production. FernTrust Foliage is fabulous thanks to his hard work. Juan lives in Seville with wife Agustina and children, Juan, Monica and Gabby. Daughters Janet and Selena are college students at the University of Florida and University of Central Florida.

Augustina Benetiz

Agustina Benetiz, Consumer Products Specialist - We continue expanding our foliage bouquet line and our cpd bunch program thanks to Agustina's Leadership. She and her design team create these fabulous bouquet starters. So, our customers have "achievement with exhaustion". Agustina lives in Seville with her husband Juan and three children while her two oldest daughters attend college.


Franklin Drury
Franklin Drury, Shipping Manager - The newest member of our FernTrust team brings nearly 30 years of industry experience. Franklin supervises our shipping to insure we get our products out to our customers each day . Franklin lives in DeLeon Springs with his wife April. They have two daughters, Kayla and Krista.

Lynda Smith

Lynda Smith, Administration Assistant - A native Texan, Lynda moved to Seville to be near her sister Barbara Register and her extended family. She brings her organization and Texas charm to enhance our customer service here at FernTrust.